DIVA IN BIBA
BIBA: Indian brand that appeals to Women across regions, cultures and lifestyles.
Personally the brands contemporary ethic which is dedicated to every career oriented women even influenced me. Somewhat inclined to dress “Rare fashion ” i had lost connect to Indian ethnics. The brand’s USP to effortlessly capturing the youthful bohemian essence of these periods do excites for a change. Glamour on a budget is an essential factor of Everyday fashion and this brand very much satisfied that gap prospective. The designs have a great deal of twenties influence, which is of course bang on trend with everyone having a serious “Modern Ethnic” fever. Often fails to try indifferent ethnic pattern,this brand every collection surely explores new set of interesting prints.
Becoming the Most admired Women’s ethnic wear Brand in 2011-by images fashion award marks the Success Story for the brand. Started of its journey with first standalone store which was opened at Inorbit Malad Mumbai in 2004 and today BIBA has 87 stand alone stores across India and plans to reach 150 stores by 2013. Meanwhile it also has tie-ups with MBO’s like Shopper Stop, Pantaloon, Lifestyle, Central across the country where selective collection is available cross the country.The Brand offers SKD (Salwar Kameez Dupatta), Mix n Match Kurta,leggings.
Highlights women wear as colourful play of festival into daily wear. This brand has made wearing traditional Indian attire, trendy and fashionable at an affordable price. About prints: Mostly inspired by different regions of India, which is a noticeable inheritance of BIBA. Traditional arts,motifs,region paintings, sometime even local villages rare finds forms creative BIBA ensembles.The collection fills in buyers opportunity to explore the indifferent cultural art of the country in her dressing with its every new arrivals. Consistent with their pattern and shapes, they do take trials of “Fast Fashion” like patiala and palazzos.