Burberry World Live

What attracted me to beckon this feature is not their archive range runway collections which is reinterpreted in rich lustrous fabrics and textures but the UK’s finest craftsmen to restore a wealth of historic features, at the same time pushing the boundaries of digital technology.

The historic venue is set against the brand’s technologically-forward ethos to create a space Burberry is calling “future-proof”.BURBERRY largest ever London store on Regent Street is a multi-media experience that combine the label’s physical and digital achievements.The impressive 44,000 square-foot space is divided into rooms that mirror sections from its online counterpart such as Bespoke, Acoustic and Experience.The brand is keen to use its new flagship as an events and innovation hub, as well as shopping destination,Though A limited edition collection created to celebrate the launch of the new London flagship store forms the most architecturally and culturally significant start to the VM {visual Merchandising} and the use of Fashion Classic in gold & black do marks an impression. 

What beyond that is a first ever attempt to change the shopping experience ever.This isn’t any ordinary shopping experience. 

“Walking through the doors is just like walking into our website.

It is Burberry World Live.”

Burberry Regent Street brings our digital world to life in a physical space for the first time, where customers can experience every facet of the brand through immerse multimedia content exactly as they do online,

1. Extra-ordinary and Technology In-vogue : Customers here can experience sporadic Burberry weather “moments” here. Upon trying an item in this store make you experience the digital rain showers accompanied by the sounds of a thunderstorm which is created using a sophisticated sound system. Excitements are High , Isn’t it ?

2. The changing room mirrors will flip to show images of the specific piece on the catwalk or on film.

3. The huge screen in which it plans to live stream catwalk shows in store.

4. A In-store permanent stage on which Burberry’s pick of the best music talent will perform one-off gigs.

5.  An In-house platform which will play host to a number of events that will make the most of the store’s theatre like facilities.

Video Below

Store Interiors and Unique Technology on offer to World Shopping Experience

Join me on Facebook” or Twitter for more updates

Advertisements