Can we call it a Feminine Tribute ?

The collection “JASHN” try to connect Indian Bride depicting the story of a travelling caravan of royal indulgence. Ambience was set using real sand that replicated the sand dunes of the far away Arabian desserts. The focus took the center stage when Nonika Chaterjee opened the show in a pastel pink floral embroidered sharara outfit followed by full circular lehengas, floating ghararas with back trails, saris with embellished blouses. Personally I felt those long kurtis with plunging necklines teamed with “odhni” added the aesthetic appeal to this feminine collection. Ashima & Leena’s choice of the traditional “odhni” which is a staple indulgence of every bride in Indian culture as a centerpiece made it a fair feature.

Day2 at BMW India Bridal Week 2014 (IBW 2014), we witnessed pure grace in some usual soft pinks and subtle hand embroidery lehengas which were intricate, but there was nothing unusual about it. what gave the collection life was its playful palette and attempt to discover new combinations. The multi colored stone work in jewel tones also looked vibrant.

Highlight of the collection: Discovering new combinations. Dipped in varied palettes was the only thing saved the collection from being “out-dated” . Use of pale gold, burnt orange, peacock blue with Maroon was the USP. Complexity of hand embroidery which was inspired by ornamental details found in lanterns, saddles, campaign furniture and delicate glass lamps was its strength. The use of live music by Gaurav Raina of Midivial Punditz, vocals by Kutle Khan and flute play by Pandit Ajay Prasanna made the experience a better watch at the IBW 2014.  I have noted that the deep though to depict traveler’s mood in this showcase was the key that helped this collection to grab the fair attention.


Photo Source : India Bridal Fashion Week and VogueIndia.