Click a “selfie” and fly to Barcelona
THE SELFIE CONTEST: “THIS IS ME “by TIGI Bed Head, wants you to take a selfie & fly to Barcelona.
Upload a selfie with your hairstylist & win a trip to biggest music festival in Barcelona.
Just Click and Upload Here
You can also Twitter directly by replying to @TIGIIndia and using the hashtag “#BedHeadThisisMe”
TIGI Bed head – Hair care and styling products brand specially designed for youthful folks who dare to be creative, be fun, be bold and break the rules. We all agree to it that our hair do determines a lot about our individual style statement. The brands message is also clear and core to this though of “self-expression”. We feel great to be our self that call for a “SELFIE”. The contest appeals confident #selfie clicker to express themselves to its potential best!
The most popular selfie with the highest number of likes gets to go to the biggest music festival in Barcelona. Besides, the most popular hair stylist on the site basis the number of votes wins an all-expense paid trip to London for training at the TIGI academy. It’s even time to reward the person behind your good hair days.
Every individual’s selfies is been featured on the Bed Head Facebook and Twitter pages which encourages more participation. The campaign targets to reach out to a relevant consumer segment in a language that reflects the brand personality. What attracts me to write this post is the way it’s encourages people to value their individuality. A shout-out to the brand, the idea instantly touched my heart.
Young Indian consumers are self proclaimed. We just Love ourselves & we don’t want hefty catalog endorsements to reach our hearts. The brands hits the right cord with this initiative and will surely connect with many young Indians as it did mine.